Golden Peak Media
Media Kits
When designing new media kits for Golden Peak Media’s sales and advertising partners, I focused on showcasing the vibrant and colorful craft communities that engage our audiences.
I used engaging visuals of happy people participating in crafts to a sense of joy and creativity to the presentation, making it more appealing and memorable.
I created simple graphics to convey business statistics in a visually appealing way to establish credibility and showcase the effectiveness of the brand.
By combining these elements, the media kits not only inform but also inspire and excite potential partners about the possibilities of working with Golden Peak Media’s content brands.
Black Friday Campaign
I spearheaded this Black Friday campaign for Golden Peak Media directing and overseeing the work of a marketing art director on this project.
With four main community brands and a huge number of sub-brands, products, and content to promote, my goal for Golden Peak Media’s 2023 Black Friday campaign was flexibility and efficient production.
We built a multi-artboard Photoshop document containing all the sizes of graphics needed for each community. The file used linked smart objects to allow for elements to be edited/updated universally across all artboards. The design team then exported simplified templates that marketers could use to fill in different messages throughout the multi-day Black Friday campaign.
